👀 Sneaker of the Week: Infinite Archives x Air Jordan 17 Low “Beach”

🔥 The Weekly Lace-Up: the Air Jordan 11 “Rare Air,” Jordan Brand’s World of Flight debuts in Philadelphia, and Nike SNKRS hands out “Instant You Got ‘Em” tickets at the Chicago Marathon

📸 Kick Flick: Neckface shares photos of unreleased Nike SB Dunk Low from 2022

Each week, we’ll select one standout pair, be it a classic, sleeper, new drop, or something with a story worth telling. Plus, Chase will give his verdict.

This week, we’ve tapped…

After months of speculation and anticipation, Infinite Archives’ collaborative Air Jordan 17 Low “Beach” has finally arrived. Released on October 17th, the sneaker marks the brand’s first-ever partnership with Jordan Brand—and another milestone moment for the Air Jordan 17. Once a forgotten silhouette from Michael Jordan’s Washington Wizards era, the model has experienced a revival in recent years through a series of high-profile, well-received collaborations.

The “Beach” colorway draws inspiration from the Jordan 17’s original lineup, as well as Player Exclusive versions worn by former Team Jordan athlete Mike Bibby. The design features smooth leather toe caps in a sandy tone aptly named “Beach,” complemented by tonal tumbled leather side panels and perforated black leather across the tongue and collar. Rounding out the look is a multi-colored rubber outsole, a color-shifting heel clip, and Jumpman and “IA” logos on the left and right heel, respectively, that add a modern, premium touch to this retro classic.

The Infinite Archives x Air Jordan 17 Low “Beach” is, according to Infinite Archives founder Easy Otabor, a “tribute to original Jordan Brand players,” and that sentiment shines through in every detail. From its refined materials to its nostalgic color cues, the collaboration pays homage to the early 2000s era when performance and elegance defined the Jumpman line.

The shoe is both a celebration of Jordan Brand’s legacy and a clear indication of how far the Air Jordan 17 has come: a once slept-on silhouette in Jordan’s Wizards years to a coveted canvas for today’s most forward-thinking collaborators.

The Air Jordan 17 is officially back in the hype cycle, thanks to a string of recent retros and modern collaborations like the new Infinite Archives x Air Jordan 17 Low “Beach” that have thrust the once-overlooked silhouette back into the sneaker spotlight.

I, for one, am here for all the love the Jordan 17 has been receiving lately, and think it's years overdue. The Jordan 17 was the shoe Michael Jordan wore when he made his return to the NBA with the Washington Wizards in 2001, not some retro pair he rocked with the Chicago Bulls. That alone gives the model credence. And when you couple the fact that the Air Jordan 17 “College Blue” came packaged inside that sweet briefcase with the accompanying CD-ROM, you realize just how ahead of its time the shoe really was. 

From its luxury-inspired design to the jazz influences that shaped it, the Air Jordan 17 stood apart from the pack in 2001, and it still does today. Now, over two decades later, seeing it return through collaborations like Infinite Archives’ “Beach” edition feels like a well-deserved victory lap for one of the most misunderstood sneakers in the Air Jordan lineage.

After appearing on the Air Jordan 1, Air Jordan 3, and Air Jordan 4 this year, the “Rare Air” theme is set to land on another classic silhouette—the Air Jordan 11—on October 20th. Inspired by unreleased prototypes, the “Rare Air” colorway features “Jordan” spelled out along the eye stays—a nod to the original design concept of the model—paired with a white mesh upper, high-cut Deep Royal Blue patent leather mudguard, and a Fire Red Jumpman on the collar. Buy them now →

Nike Basketball is kicking off an exciting Holiday 2025 lineup of KD 18 releases with the Nike KD 18 SE “Slim Reaper.” This festive edition of Kevin Durant’s latest signature shoe features eerie skeletal graphics across the synthetic overlays and a glow-in-the-dark outsole for a haunting finishing touch. Buy them now →

Jordan Brand’s World of Flight retail concept is officially landing in the U.S. On October 10th, Philadelphia will become the newest city to host the immersive retail experience—joining global locations in Milan, Seoul, Tokyo, Shanghai, and Mexico City. Designed as a hub for sneaker culture, the space blends product, storytelling, and community, celebrating Jordan’s legacy through exclusive releases, heritage exhibits, and interactive experiences.

Located at 1617 Walnut St. in the heart of Philadelphia’s shopping district, World of Flight Philadelphia is also the exclusive home of Jalen Hurts’ new Love Hurts collection. The store features collaborative apparel and gear designed by local artists, highlighting the city’s creative energy.

Inside, shoppers will find an enviable lineup of footwear, including retro Jordans, modern basketball silhouettes like Jayson Tatum’s Jordan Tatum 4, and other highly sought-after styles. Jordan Brand has also confirmed that the space will host restocks of some of the year’s biggest releases, such as the Air Jordan 14 “Black Toe” and Air Jordan 5 “Black Metallic Reimagined.” Notably, the Air Jordan 12 “Flu Game” was released in-store on October 11th to mark the grand opening.

Nike and running go together like peanut butter and jelly—a timeless pairing built on innovation, performance, and style. So it was no surprise that The Swoosh showed up in full force at the Chicago Marathon a few weeks back. What did catch people off guard, though, were the golden “Instant Got ’Em” tickets being handed out at the event.

While it’s unclear who the lucky recipients were, the purpose of these passes was quickly understood: holders of the “Instant Got ’Em” ticket can redeem it for any SNKRS drop from now through November 18th. There’s one catch—you still have to pay retail to see that coveted “Got ’Em” screen.

According to Nike, this isn’t the first time the brand has rolled out the golden ticket treatment. The “Instant Got ’Em” pass first appeared during NBA All-Star Weekend in San Francisco earlier this year, where winners could use their voucher to purchase any Nike, Inc. footwear visible in the SNKRS App (U.S. region) from late February through the end of March.

Based on the latest information provided, the new roundup of “Instant Got ‘Em” tickets can be redeemed for any of the hyped releases Nike and Jordan Brand have planned for Holiday 2025, including the upcoming Travis Scott x Fragment Design x Air Jordan 1 Low OG, the Air Jordan 4 “Black Cat,” and more.

Back in 2022, Nike SB teamed up with California-based graffiti artist Neckface for a Halloween-themed SB Dunk—marking the first-ever collaborative Halloween edition of the iconic skate shoe. The release followed the duo’s SB Blazer Mid project from 2013.

Now, with Halloween right around the corner, Neckface has taken to Instagram to share previously unseen photos of a sample version of the SB Dunk Low. Much like the retail release, the unreleased sample embraces a full-on spooky aesthetic, covered in ghouls, tombstones, skulls, demons, and snakes. The biggest difference lies in the details: the sample pair features distressed midsoles wrapped in green tape, while the retail version opts for a cleaner finish with black tape instead.

Which version are you feeling more?